Hidden Meanings in Ten Logos
Every wondered about logo design and why people get paid a lot of money to create a simple “H” or three lines to symbolize a company? These logos are created to take a complex idea and turn it into a simplified representation. Even simple logos that you see everyday have complex underlying meanings. GlassBeard Media is going to walk you through the hidden meanings amazing designers have created for some of the biggest companies in the world.
Hyundai has a seemingly simple logo that looks to be a simple stylized “H” as their corporate logo. If you look closely you can realize the the “H” is slightly crocked to represent two people, a client and representative shaking hands to close a car deal.
Adidas has always changed the style of their logo over the years, but continues to keep the simple three lines at an angle. They use the three stripes to represent the mountain all athletes have to climb to achieve their goals. Simple, but has such a powerful message that can relate to everyone.
After looking for apples for days trying to get the outline and shape correct they started to take bites out of the apple to change the shape. When taking a bite out of the apple the designer realized that bite was similar to the technical term for byte. Once making the connection the idea stuck and the logo took its current shape.
The first two letters of the logo for Vaio create an analog wave. The last two letters are representation of a “1” and a “0” for a digital signal. They used every part of the simple logo to represent the brand identity from just this simple word.
Amazon’s logo simply looks like a smile with the orange arrow connecting the a & z signifying customer satisfaction as their identity proves. However on second look you can see that the logo also is connecting the a & z because of their mission. They connect this to show that you buy anything from a to z online with convenience.
6. Baskin Robbins
Baskin Robbins created their symbol with the idea of the middle of the logo to have represent the 31 flavors they sell at their shops. They added the color to create a standout while still having the “BR” for Baskin Robbins visible on first glance.
Toyota’s logo has many parts to it and creates a presence to the past while adding to its name currently. In the past Toyota was a textile plant that they have indicacted with the needle as the 0 and string looping through it. They also have the added feature that you can spell out the name of the company with the logo. The designer here out did himself.
8. Formula 1
Formula One has used negative space to create their logo by utilizing the gap between the letters to represent the number one. They have also added the graphical representation of speed with the stripes off the side of the invisible one.
From first glance it looks obvious that it is a simple graphic representation of a mountain because of their headquarters in Switzerland. Look close in the mountain range to identify a bear becuase Bern, Switzerland is sometimes referred to as the city of bears.
LG has created a logo to represent the face of customer. They wanted to make sure that they are always connected to their customers and never look to far into their technology. LG has always stated that the logo is representation of how they stay grounded by their their clients.
These are amazing logo designs that have taken much time to create and realize, so remember when creating your own that taking the extra time to design goes a long way. Logos are a visual representation of a company and typically the first thing a customer sees and remembers. Make sure you take your time and create a logo that is clearly visible, but has a bit more depth behind it. Remember that having a story behind an element gives such a powerful connection to its end user.